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Brave buys a search engine, promises no tracking, no profiling  ↦

Smart move by Brendan Eich and the Brave team:

Brave Search, the company insists, will respect people’s privacy by not tracking or profiling those using the service. And it may even offer a way to end the debate about search engine bias by turning search result output over to a community-run filtering system called Goggles.

The service will, eventually, be available as a paid option – for those who want to pay for search results without ads – though its more common incarnation is likely to be ad-supported, in conjunction with Brave Ads.

Privacy as a first-class feature continues to trend up! 📈


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